Mister Potato x Daebak: ASEAN Spicy Challenge Campaign

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Each launch video has a tailored message to its own country.

For the competitive Singaporeans:

For the rebellious Malaysians:

For Indonesian who loves the all the hype:

For Thailand, the boss of spicy food:

For a comedic country like the Philippines:

Last but not least... For Myanmar, the experience embracer:

In 6 countries, each of the KOLs receive a challenge box from a mysterious sender - Mister Potato. Inside the box is a can of Mister Potato Daebak Ghost Pepper Crisps, and a QR code which leads to a video that issues the challenge to the KOLs: to show that their country is the best at handling spice. Upon receiving, the KOLs perform the challenge there and then, posting it up to rally their followers to join in on the challenge.

The microsite acts as the main source of information that is consistent in all 6 countries.

Create excitement and rile people up to participate #ASEANSpicyChallenge

A set of GIF stickers is released for the winning country.

Client: Mister Potato
Product: Mister Potato x Daebak Ghost Pepper Crisps
Agency: Bonsey Jaden Malaysia

Executive Creative Director: Hor Yew Pong
Creative Group Head: Jeremy Ng
Copywriter: Sabbie Chew

Art Director: Jing Wen Wong
Motiongrapher: Brian Lim & Albert Ang
Group Client Director: Phoebe Chia
Associate Client Director: Lim Xin Ee
Technical Project Manager: Bhakti Venugopal
Strategists: Hilyah Raffick & Sabrina Jamaludin